City Branding: Concepts and Tools for Reputation Management and Tourism Development
Edited by Alex Deffner, Retired Professor of Urban and Leisure Planning, Department of Planning and Regional Development, University of Thessaly, Greece and Mihalis Kavaratzis, Professor of Place Marketing, Department of Marketing, International Business and Tourism, Manchester Metropolitan University, UK
Edward Elgar Publishing, Cheltenham, Publication Date: February 2025 ISBN: 978 1 03534 753 7 Extent: 230 pp
This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas.
Enhancing the existing literature and with contributions from cities across four continents, chapters set out how city branding relates to urban identity and image, city reputation and sustainable tourism development. Illustrating how city branding can contribute towards a more sustainable future for cities, the book transcends disciplinary boundaries and uses methodological propositions to provide an innovative assessment of the current status of reputation management and tourism development. Showcasing new understandings of tools and conceptualizations, this forward-thinking book develops this field of study in both theory and practice.
City Branding is an excellent resource not only for scholars of urban studies and tourism management but also for those studying local development, planning, urban governance, placemaking and place management. Practitioners in local authorities will also find the examples and practices examined informative as lessons for the future.
The books is divided into three parts: i) Towards new understandings of tools and theories in city branding, ii) City brand, identity and reputation, and iii) City branding and tourism.
For more information: https://www.e-elgar.com/shop/gbp/city-branding-9781035347537.html
