AESOP BRANDING

In its branding, AESOP uses open fonts, landscape and portrait arrangements for its logo and a set of primary, secondary, special and auxiliary colours. You can copy or download these elements from this page.

FONTS

The AESOP logo uses Cooper Hewitt Heavy, a contemporary sans serif font created by Chester Jenkins. Cooper Hewitt is licensed under the SIL Open Font License and available for contribution, modification or download. The same font is used for the header in the AESOP website.
The body text of the website uses Open Sans, a clean and modern sans-serif typeface by Steve Matteson, designed for legibility across print, web, and mobile interfaces. Open Sans is also licensed under the SIL Open Font License.

COLOURS

/Primary%20colour
Primary colour
HEX #5D94B4
CMYK C=67 M=32 Y=21 K=0
RGB R=93 G=148 B=180

/Secundary%20colour
Secundary colour
HEX #4381A9
CMYK C=76 M=41 Y=21 K=0
RGB R=67 G=129 B=169

/Special%20colour
Special colour
HEX #CD5043 CMYK C=15 M=79 Y=72 K=4
RGB R=205 G=80 B=67

/Auxiliary%20colour%201
Auxiliary colour 1
HEX #282828
CMYK C=0 M=0 Y=0 K=95
RGB R=40 G=40 B=40

/Auxiliary%20colour%202
Auxiliary colour 2
HEX #3C3C3C
CMYK C=0 M=0 Y=0 K=90
RGB R=60 G=60 B=60

/Auxiliary%20colour%203
Auxiliary colour 3
HEX #646464
CMYK C=0 M=0 Y=0 K=75
RGB R=100 G=100 B=100

/Auxiliary%20colour%204
Auxiliary colour 4
HEX #929292
CMYK C=0 M=0 Y=0 K=55
RGB R=146 G=146 B=146

/Auxiliary%20colour%205
Auxiliary colour 5
HEX #BCBCBC
CMYK C=0 M=0 Y=0 K=35
RGB R=188 G=188 B=188

/Auxiliary%20colour%206
Auxiliary colour 6
HEX #DADADA
CMYK C=0 M=0 Y=0 K=20
RGB R=218 G=218 B=218