In its branding, AESOP uses open fonts, landscape and portrait arrangements for its logo and a set of primary, secondary, special and auxiliary colours. You can copy or download these elements from this page.


The AESOP logo uses Cooper Hewitt Heavy, a contemporary sans serif font created by Chester Jenkins. Cooper Hewitt is licensed under the SIL Open Font License and available for contribution, modification or download. The same font is used for the header in the AESOP website.
The body text of the website uses Open Sans, a clean and modern sans-serif typeface by Steve Matteson, designed for legibility across print, web, and mobile interfaces. Open Sans is also licensed under the SIL Open Font License.


Primary colour
HEX #5D94B4
CMYK C=67 M=32 Y=21 K=0
RGB R=93 G=148 B=180

Secundary colour
HEX #4381A9
CMYK C=76 M=41 Y=21 K=0
RGB R=67 G=129 B=169

Special colour
HEX #CD5043 CMYK C=15 M=79 Y=72 K=4
RGB R=205 G=80 B=67

Auxiliary colour 1
HEX #282828
CMYK C=0 M=0 Y=0 K=95
RGB R=40 G=40 B=40

Auxiliary colour 2
CMYK C=0 M=0 Y=0 K=90
RGB R=60 G=60 B=60

Auxiliary colour 3
HEX #646464
CMYK C=0 M=0 Y=0 K=75
RGB R=100 G=100 B=100

Auxiliary colour 4
HEX #929292
CMYK C=0 M=0 Y=0 K=55
RGB R=146 G=146 B=146

Auxiliary colour 5
CMYK C=0 M=0 Y=0 K=35
RGB R=188 G=188 B=188

Auxiliary colour 6
CMYK C=0 M=0 Y=0 K=20
RGB R=218 G=218 B=218